about

 

amie [a-mee] noun, French | a female friend.

Dreamt up during the Covid-19 lockdown, amie is a French wine created for friends, by friends. 

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Will Sandbach and Abbie Roden thought up amie together during the Covid-19 lockdown, when they recognised an opportunity to tap into the rosé market with a cool and affordable direct-to-consumer wine brand with free delivery to your door.
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Will, who is a Director of his family business, The Oxford Wine Company, is engaged to marketer and photographer, Abbie. They immediately thought of the perfect friend to bring on board to help bring the amie story to life: branding & PR expert, Hermione Underwood. The idea of friends coming together to create the amie brand quickly became a reality and the team managed to conceptualise, build and launch the brand within just a few lockdown months.
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It was only fitting that the team opted to work on the brand’s design with another close friend, acclaimed artist Jessica Yolanda Kaye, another Australian living in Notting Hill. Lending her fashion-forward illustration style to the logo and label design, Jessica was inspired by the vision of friends drinking amie, imagining the final setting for the bottle, and seeking for the illustration to ‘blend’ into that scene.

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 amie is produced in the French region of the Languedoc with the esteemed LGI winemakers, who have over 20 years experience and expertise in the science of tailoring wine concepts.

Our White is a Sauvignon Blanc, with a touch of Gros Manseng; it is ultra crisp with aromatic fruit flavours.

The amie Red is a Carignan; made from grape vines that are over 30-years-old, it is incredibly well-rounded and elegant with blackberry fruit flavours. 

The amie rosé is made from 100% Cinsault, a grape native to the South of France, the wine is fresh and vibrant with bouquet characteristics, packed with red berry flavours and a touch of cherry blossom.

all amie wines are vegan.

Be sure to follow us on Instagram - @drinkamie

 

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