amie [ah-mee] noun, French, a female friend. Dreamt up in London, amie is a wine for friends.
Founded by Will & Abbie Sandbach, amie was created in 2020 when the couple recognised an opportunity to bring an on-trend, direct-to-consumer rosé to the UK market, without skimping on top quality.
What started as a Covid-19 lockdown project, quickly became a scalable business.
TEAM amie
Our History
april 2020
it all started with a WhatsApp message during lockdown.
june 2020
the day that our first pallet arrived. We launched amie original rosé and sold out in 7 weeks.
october 2020
launched ‘amie red, carignan’ and ‘amie white, sauvignon blanc’ -- our bottles look a little different now to what they did 5 years ago.
april 2022
we launched our premium rosé, ‘amie x, organic rosé’
april 2023
launched magnums of ‘amie x, organic rosé’
june 2023
opened a 1-year pop-up in Korea, amie wine studio Seoul.
march 2024
launched into Sweden’s Systembolaget.
june 2024
doubled the space of amie wine studio in Eccleston Yards.
december 2024
welcomed our newest team member, Teddie (son of our Founders, Will & Abbie).
july 2025
celebrated our 5th birthday! a big milestone for a self-funded business.
october 2025
launched our new website, and brand refresh.
may 2020
because it was lockdown, ‘friend’ was a word that meant a lot to us. We started translating the meaningful words to French, and as soon as we wrote down ‘amie’ (meaning ‘female Friend’ in French), we knew that was it.
june 2020
Driving around London delivering our first batch of orders together in Will's car.
may 2021
our first-ever activation: the Covent Garden Rosé Festival in London.
june 2022
opened a 3-month pop-up in Eccleston Yards, London, which turned into our permanent wine bar and brand home, amie wine studio.
may 2023
launched our Crémant de Limoux, ‘amie Crémant’ and got featured on This Morning.
september 2023
won the ‘Rising Star on Ocado’ award.
may 2024
launched amie original rosé into Selfridges.
july 2024
launched ‘amie non-alcoholic rosé’
january 2025
launched ‘amie non-alcoholic rosé’ into Whole Foods Market
august 2025
launched both of our rosés into Whole Foods Market.
present day
we sell to many premium restaurants and retailers across the UK, and export to several countries, including Norway, Sweden, The Netherlands and Japan.
charity:water
We partner with charity: water, a non-profit organisation bringing clean and safe drinking water to people in developing countries. For every order on drinkamie.com, £1 is donated to charity: water. amie has proudly raised over £35,000 and built two 'amie wells' in Uganda.
