about

Dreamt up in London, amie is a wine for friends. 

Founded by Will Sandbach and Abbie Roden Sandbach, amie was created when the couple recognised an opportunity to bring an on-trend, direct-to-consumer rosé to the UK market, without skimping on top quality. What started as a Covid-19 lockdown project, quickly became a scalable business. 

PR expert Hermione Underwood was brought on board to help launch the original amie rosé in June 2020, and remains a close friend to the brand.

Acclaimed artist, and friend of Abbie & Will, Jessica Yolanda Kaye, designed the artwork for the amie label. Jess was inspired by the vision of friends drinking amie in the south of France; imagining the final setting for the bottle, she seeked for the illustration to ‘blend’ into the scene that she was envisioning. 

amie’s chosen charity partner is charity: water; for every order placed on drinkamie.com, amie donates £1 to charity: water. As well as this, amie works on ongoing fundraising initiatives for charity: water throughout the year. 

All amie wines are vegan and produced in the south of France. 

In June 2020, amie launched with their original rosé, which sold out in 7 weeks. 

In October 2020, amie launched a red wine (Carignan) and a white wine (Sauvignan Blanc). 

In April 2022, amie launched an organic rosé – amie x. 

In June 2022, amie opened a wine bar – amie wine studio – in Eccleston Yards (Belgravia, London). 

In January 2023, amie launched a Chardonnay. 

In April 2023, amie launched magnums of their organic rosé – amie x. 

In May 2023, amie launched amie Sparkling, a Crémant De Limoux.

In June 2023, amie wine studio Seoul will open in Seoul, South Korea. 

amie now exports to several countries, including South Korea, Norway and Singapore, and aims to continue expanding the brand into new markets.

Be sure to follow us on Instagram - @drinkamie

For contact information, see the 'contact' page below on the footer.

Would you like to find a winery experience near home, or on your travels? Check out our sister company -- VIND -- to find and experience wineries worldwide. Follow VIND on Instagram: @vind.